In commodity-capitalist society individuals are related to each other as personifications or "social representatives" of different factors of production. This is because of the dependence of PR on the social form of things.
Thins are what determine people to occupy determined positions in the system of PR. This makes the thing seem to possess a virtue in its own right--value. The PR endows things with their virtues, which in turn allow individuals to occupy certain social positions in the PR. This bidirectional determination seems contradictory, but is in fact a dialectic of people and things in the PR. The thing performs a technical function (PF) and also a social function (PR).
People enter PR as owners of things--REIFICATION. Things acquire social characterisitcs--PERSONIFICATION. (check this)
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